Digital Marketing CV Keywords: Skills & ATS Terms to Include

Digital marketing roles are measured in numbers, and so are the CVs that win them. ATS systems look for channel and platform names; hiring managers look for ROAS, CAC, conversion rates and growth figures.

Not sure which of these your CV is missing? Upload it with a digital marketing job description and get your ATS score and missing keywords free.

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Digital Marketing hard skills

Core competencies recruiters and ATS filters search for.

SEOPPCPaid socialContent marketingEmail marketingMarketing automationConversion rate optimisation (CRO)A/B testingCampaign managementMarketing analyticsCopywritingLead generation

Digital Marketing tools & software

Use the exact product names from the job ad.

Google AdsMeta Ads ManagerLinkedIn AdsGoogle Analytics 4Google Tag ManagerHubSpotSalesforce Marketing CloudMailchimpKlaviyoSemrushAhrefsHotjarCanvaWordPress

Digital Marketing certifications & qualifications

Write the full name and the acronym, with the year.

Google Ads Search CertificationGoogle Analytics CertificationHubSpot Inbound MarketingMeta Certified Digital Marketing AssociateCIM Certificate in Digital Marketing

Digital Marketing soft skills

Show these through achievements rather than listing them alone.

CreativityData-driven decision makingStakeholder communicationPrioritisationBrand awarenessCollaboration with sales

Digital Marketing action verbs

Start each bullet with one of these instead of "Responsible for".

GrewLaunchedOptimisedScaledGeneratedIncreasedReducedTestedDroveConverted

Weak vs strong digital marketing CV bullets

Ran Google Ads campaigns.

Managed a £40k/month Google Ads budget, raising ROAS from 2.1x to 3.4x through keyword restructuring and landing page tests.

Did SEO for the website.

Grew organic sessions 180% in 12 months by rebuilding site architecture and publishing 60 search-led articles in Ahrefs-guided clusters.

Examples are illustrative. Only use figures you can back up in an interview.

ATS tip for digital marketing CVs

Name each platform you have run budgets on ("Meta Ads", "LinkedIn Ads", "Google Ads") rather than "paid social" alone. Recruiters search for specific platforms.

How to use these keywords

  1. Start from the job description, not this list. Keywords that appear in the ad matter most.
  2. Only include skills you genuinely have. You will be asked about them.
  3. Put the most important keywords in both your Skills section and your experience bullets.
  4. Use the employer's exact wording (e.g. "Google Ads", not a synonym).
  5. Keep formatting simple: single column, standard headings, no text inside images.

See exactly which keywords your CV is missing

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