Content Writer CV Keywords: Skills & ATS Terms to Include

Content writer CVs are screened for SEO and content terms, then judged on the portfolio. Link published work and show the traffic, rankings or conversions your writing produced.

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Content Writer hard skills

Core competencies recruiters and ATS filters search for.

SEO writingCopywritingEditing and proofreadingContent strategyKeyword researchLong-form contentTone of voiceContent briefsEmail copyLanding page copyResearchContent calendar management

Content Writer tools & software

Use the exact product names from the job ad.

WordPressGoogle DocsSurfer SEOSemrushAhrefsGrammarlyHubSpotWebflowGoogle Search ConsoleGoogle Analytics 4

Content Writer certifications & qualifications

Write the full name and the acronym, with the year.

HubSpot Content MarketingGoogle Analytics CertificationSemrush SEO WritingJournalism or marketing qualifications

Content Writer soft skills

Show these through achievements rather than listing them alone.

Meeting deadlinesAdapting styleCuriosityCollaboration with SEO and designTaking feedbackSelf-management

Content Writer action verbs

Start each bullet with one of these instead of "Responsible for".

WrotePublishedGrewRankedEditedProducedIncreasedRewroteResearchedLaunched

Weak vs strong content writer CV bullets

Wrote blog posts.

Wrote 80 SEO articles for a B2B SaaS blog, growing organic traffic from 4k to 38k monthly visits in 14 months.

Wrote website copy.

Rewrote 6 landing pages, lifting demo sign-ups by 27% in an A/B test.

Examples are illustrative. Only use figures you can back up in an interview.

ATS tip for content writer CVs

Include "SEO" and "copywriting" if the ad does, and add your portfolio URL as plain text near the top.

How to use these keywords

  1. Start from the job description, not this list. Keywords that appear in the ad matter most — paste it into the job description keyword extractor to pull them out.
  2. Only include skills you genuinely have. You will be asked about them.
  3. Put the most important keywords in both your Skills section and your experience bullets.
  4. Use the employer's exact wording (e.g. "WordPress", not a synonym).
  5. Keep formatting simple: single column, standard headings, no text inside images.

See exactly which keywords your CV is missing

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